Web Design
Soloshot
Brand strategist, creative director, project manager
Challenge: Develop an eCommerce website that provides education and establishes credibility with the ultimate objective of driving sales conversions for a category-creating consumer electronics company.
Solution: Developed a Shopify-based website that clearly defines the features/benefits, showcases customer social proof and testimonials, and is modular—sections can be easily reorganized and messaging refined (in response to data metrics) without developer assistance.


Kristy Collection
Creative director, designer
Challenge: Redesign a website for the largest VRBO client in Georgia, pulling together all properties.
Solution: Created the brand strategy/identity and redesigned a fully responsive website that showcases an integrated portfolio of luxury properties in a centralized location.
Solution: Created the brand strategy/identity and redesigned a fully responsive website that showcases an integrated portfolio of luxury properties in a centralized location.
Cloud9 Watersports
Creative director, designer
Challenge: Create a cost-efficient but effective site as fast as possible for a new adventure travel agency.
Solution: A one-page, user-friendly site with a clear call-to-action.
