Content Production
& Amplification
YouTube & Facebook Advertising
Producer
Challenge: Develop a series of effective Facebook and YouTube advertisements for multiple audience segments.
Solution: Created a series of videos that catches a viewer’s attention within 5-seconds by skipping the intro bumper, keeping the storyline simple and short, creating a compelling script, and conducting A/B testing for continuous improvement.
National TV Commercial
Videographer, editor, producer
Challenge: Devise a cost-effective strategy and creative campaign for reaching new markets and audiences via TV.
Solution: Produced a 15-second commercial and employed a remnant TV advertising media-buying strategy—acquiring unsold inventory for pennies on the dollar.
Solution: Produced a 15-second commercial and employed a remnant TV advertising media-buying strategy—acquiring unsold inventory for pennies on the dollar.